Asia Pacific: a world leader in the MICE industry


The Meetings Incentives Conferences & Exhibitions Industry boom is spreading throughout Asia and bringing enormous economic benefits for the fastest developing region. MICE Asia Pacific Exhibition 2014, organised by Oliver Kinross, will be bringing together Asia’s leading Meetings, Conference, Exhibition and Events Organisers to meet and network with Asia Pacific’s leading hotels, venues and event suppliers at the Suntec Convention Centre, Singapore on the 13th & 14th November.

MICE Asia Pacific Exhibition 2014 will be bringing together Asia’s leading Meetings, Conference, Exhibition and Events Organisers to meet and network with Asia Pacific’s leading hotels, venues and event suppliers at the, Suntec Convention Centre, Singapore on the 13th & 14th November.

Singapore and Hong Kong being the two hottest destinations for the MICE industry in Asia, with Taiwan, India and Malaysia following its footsteps. Hong Kong is looking to grow in the MICE market as is Malaysia. However, at present the hottest destinations in the Asia Pacific region are: Singapore as the leader, Japan, South Korea.

Over the last 6 years the MICE market in Asia has grown by 133%, this is in comparison to the global market rate of 19.9%. Asia is now the hub for hosting all types of small to large scale events. There is no disputing the fact that the MICE industry in Asia is currently experiencing a period of great expansion and growth, and regional competition has only just begun.

The Taiwanese government has invested heavily in the MICE industry. A total US$680 million was invested into the construction of large-scale exhibition halls.

Malaysia has huge potential being a gateway to conduct business events, as it is strategically located on trade routes between India and China and other locations in Asia and Europe.

Over 4000 event professionals will attend the only MICE Asia Expo in Singapore to discover the huge variety of event supplies available. Alongside the exhibition will be a free conference for visitors and exhibitors which will include presentations from the industry’s top, most experienced speakers covering the following topics:

  • Recent venue and restaurant openings,
  • Guides on how to run events,
  • Event concepts,
  • Social media,
  • How to negotiate when choosing venues,
  • Deciding on locations for events and general buying tips.
  • Running and growing a sales team,
  • Marketing for events and much more.

The conference is aimed at the key buyers, planners and decision makers involved in organising or facilitating large scale : Conferences, Exhibitions, Trade Shows, Networking events, Meetings, Incentives, Parties, Away Days, Seminars etc. Attendees are coming from throughout Asia to network and discuss their event needs, schedules, general planning and budgets for the next twelve months.

Taking place in the international hub; Singapore , which is the base for some of the largest events companies in the region who organise events throughout Asia Pacific. The focus of the event is to encourage networking and growth in the MICE industry for the whole of Asia Pacific.

The exhibition will demonstrate fresh, creative and new ideas from leading suppliers as well as entertainment and live demonstrations from exhibitors which will be venues and event suppliers The networking drinks party on the evening of day one will allow endless opportunities over the two days for networking between the buyers and sellers in the MICE industry. The exhibition will also be providing one on one meetings for the organisers and suppliers to negotiate and discuss future business opportunities.

With a number of media supporters and exhibition space selling fast if you are a supplier in the events industry you will need to reserve your space before it sells out. If you are an event organiser you will need to register for the conference (free) before the tickets sell out, this also includes entry to the exhibition.

For Conference & Exhibition registration enquiries please contact: Tel.:+852 3975 5710 E-mail: james.mckenzie(at)oliverkinross(dot)com For all media & marketing enquiries please contact: Tel.: +44 (0) 207 374 0250 E-mail: charlotte(at)oliverkinross(dot)com References:

The Team

The Team

MICE Industry News

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