France – New Brand 25Hours Opens Affordable Paris Terminal Nord Hotel

Located directly opposite Paris’ Gare du Nord in the 10th arrondissement, the 25hours Hotel Terminus Nord welcomed its first guests earlier this month. This marks the beginning of a new chapter of a relatively young hotel brand, 25hours Hotel Company, and represents the first time that it has opened a hotel in a non-German speaking country. The brand’s 13th hotel extends its reach internationally beyond other locations in Germany, Austria and Switzerland. Hotels in Florence and Dubai are planned for 2020.

“I love Paris, so the opening of our hotel near the Gare du Nord is a real dream come true for me,” says 25Hours CEO Christoph Hoffmann. “The neighborhood is very attractive as a hotel location and popular with guests from all over the world. We wrote a story that was practically made for the Terminus Nord, underlining its character as a hotel and giving it an even greater appeal.”

Architect Axel Schoenert and his team took care to ensure that the historical building retains its traditional charm and fits in well with the style of the Parisian neighborhood. Armin Fischer and Andrea Kraft­Hammerschall and their creative design team at DREIMETA in Augsburg were responsible for redesigning the 237 rooms.

They were also supported by the Parisian art consultancy agency VISTO IMAGES, which curates art collections for hotels, companies and private residences. Co-founder Alex Toledano knows every facet of Paris’s 10th arrondissement. He wrote his dissertation on the people and history of the district. With his team of artists, historians and storytellers, Toledano developed a custom-made artistic concept for the 25hours Hotel Terminus Nord, including wall art and the large-format “Neighborhood Heroes” portrait series. In this series, people who characterize the district are immortalized, from hairdressers to mechanics, train station announcers to musicians and artists. Their images hang in the corridors, and their life stories are told in an illustrated book that lies open on the beds in the rooms, inviting guests to browse through its pages.

Together the various design teams developed a kaleidoscope of stories about Paris, the hotel surroundings, and the comings and goings at the Gare du Nord, the busiest train station in Europe. Local references and inspiration from Africa, Asia and the East are reflected in the hotel’s many details, materials and accessories.

At the heart of the 25hours Hotel Terminus Nord is NENI, which offers Israeli-Mediterranean dishes for lunch or dinner. The upholstered benches and chairs weave an easy and entirely new interpretation of the legendary French savoir-vivre, while the large community table is the ideal spot to meet new friends. A stylish part of the restaurant is the Sape Bar, which features a large counter made of bronze-colored mosaic glass as a central focal element. Dark oak flooring, heavy dark green curtains and comfortable leather chairs create a gentlemen’s club atmosphere. The adjacent Speakeasy Bar is where up to 10 guests can enjoy drinks in a private setting. Adjacent to the restaurant, two multifunctional rooms are available for small events or meetings, with space for up to eight or 14 persons respectively.

The hotel features 237 rooms in several categories on six floors. The standard M room starts roughly 18-20 square meters. Rooms in the L category are more spacious at around 25-28 square meters. They are designed in an eclectic mix of African and Asian influenced elements in five different color schemes. Carpets have Asian-inspired patterns, while African fabrics and strong wall colors or wallpapers with floral motifs ensure a vibrant but cozy atmosphere. Ceramic washbasins give the bathrooms an exotic touch and brass colored metal filigree lamps bathe the rooms in a warm light. Instead of wardrobes, mobile stands are provided for guests for hanging and storing their clothes, inspired by the classic hotel trolleys on which garment bags were transported to the catwalks in Paris.

The 141 rooms completed in the first construction phase are inspired by different design elements. Furnished with comfy beds, air conditioning, sustainable bathroom product amenities, flat-screen TVs, minibars, UE Boom Bluetooth speaker and free high-speed Wi-Fi.

Room prices start at 174 euros per night, with a special opening offer available for stays until March 10, 2019, starting at 159 euros for a single room, including breakfast. The remaining 96 rooms will be completed during 2019.

The 25hours Hotel Company, founded in 2005 by Stephan Gerhard, Ardi Goldman, Christoph Hoffmann and Kai Hollmann, now operates eleven hotels in German-speaking countries and the 25hours Hotel Terminus Nord (Paris). The 25hours Hotel Firenze and The 25hours Hotel Dubai will open in 2020. The 25hours Hotel Company formed a strategic alliance with AccorHotels in 2016, and now also pursues hotel projects around the globe. For more information, click on 25hours Hotels.

The Team

The Team

MICE Industry News

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