The Hilton UK is giving it a good crack with the launch this week of a vegan suite at its Bankside branch in London where everything – or almost everything – from the furniture and carpets to the bedding and of course food has been given the thumbs up from The Vegan Society.
The guests who book the room, which the hotel describes as the world’s first luxury vegan suite, are steered clear of offensive animal products from the moment they arrive at the plant-based check-in desk. They use a keycard made from Pinatex, a leather made from pineapple leaf fibres, to access the room, created with the help of Bompas & Parr.
The headboard and desk chair are also made from Pinatex, as are the pouffes and cushions. The floors are made of sustainable bamboo and the carpets of organic cotton. The feather down pillows are off the menu of course. Instead, guests can choose to rest their heads on pillows stuffed with buckwheat, kapok or millet husk. Or an orthopaedic memory foam pillow composed of shredded bamboo fibre.
Naturally, toiletries and housekeeping cleaning products are eco-friendly and haven’t been tested on animals. The minibar snacks include energy balls, fruit, nuts and protein powder, while the room-service menu features options such as scrambled Quorn and cauliflower steak.
There has been a surge in interest in veganism internationally in recent years. Searches around veganism in 2018 were 11 per cent higher than in 2017 and 35 per cent higher than the searches in 2016, Google data revealed. Kiwis are the third keenest in the world to learn about veganism, trailing only Australia and the United Kingdom.