China – miceiWorld MICE Day, Qingdao

World MICE Day is an initiative of the Qingdao Government and CCPIT-Qingdao Sub Council, BIT Congress Inc. The 1st World MICE Day is scheduled for 25-27 October 2017 at Qingdao district in China. The theme chosen for the maiden edition 2017 is Boosting Silk Road Meeting Industry. At the three-day extravaganza, 400 domestic and overseas hosted buyers and over 2,000 visitors plan to check-in at the expo, with 150-200 sellers and exhibitors waiting to grab the chunk of MICE business they bring along.

Qingdao, is a major tourism attraction in north of China. The destination is also a major seaport and industrial center for China. Destination Qingdao has been aggressive when it comes to MICE and continues to attract MICE visitors. The city is blessed with abundant of tourism highlight attractions, along with great climatic conditions, making it a great place for MICE.

Qingdao, as many are aware is home to the world’s longest sea bridge, the Jiaozhou Bay Bridge, offering the major connectivity link for economic growth. The destination is also well-known for the second largest brewery in China – the Tsingtao Brewery.

World MICE Day Expo

The event will be the converging point for professionals from the MICE Industry; exhibitors will put their best foot forward in terms of MICE offerings at the destination; B2B business meetings and networking sessions will emphasize on relationship building; suppliers will make key contacts with the probable; visitors will gain from the parallel educational sessions and conference forums about the latest the MICE industry offers; technologies on display will be an eye-opener for many; the unique module of training sessions will help all professionals, who are a part of the event.

During the three-day show, one can be a part of 6 forums – the Keynote Forum for government representatives, MICE Industry Forum for PXOs, MICE Organization Forum, MICE Partnership Forum, Technology and Innovation Forum and the Pre-Scheduled Appointments / Training Courses.

For Trade Registration, Exhibiting at the expo, Hosted Buyers Program and Media, visit

World MICE Day 2017
BIT Congress Inc.

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The Team

MICE Industry News

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