Peru is one of the top ten favorite destinations for the group incentives sector. It is the only Latin American country to feature on the list and is ranked ahead of Canada, New Zealand, Japan and Greece, among others, reports PROMPERÚ.
It is well known that thousands of international companies motivate and reward their employees with incentive trips. This same business strategy is also used to keep clients loyal. Against this background, the multinational Creative Group carried out a study which determined that the main success factor for this type of trip is the destination selected. Many business managers make the decision based on their own dream destinations.
In the results, it is explained that “these destinations have been chosen for their unique ability to provide a wide variety of activities and landscapes in a single place or within a small radius.” This is clearly a characteristic of Peru, where the traveler can enjoy cultural tourism in different parts of the country as well as adventure sports, cruises on the Amazon River and incredible beaches, among other things, meaning that a wide range of interests can be satisfied.
Our country ranks third on the list in which Portugal takes first place, with special emphasis given to the cities of Lima and Cuzco. “The capital of the country is an urban destination with a great deal of culture captured in its architecture”, which displays our colonial and prehispanic past. Likewise, it highlights that “a visit to Peru would not be complete without discovering Machu Picchu, its most famous architectural gem” and a UNESCO world heritage site.
These are the top 10 destinations for group incentive trips:
- Czech Republic
- South Africa
- New Zealand
ABOUT CREATIVE GROUP
It is a multinational that works with major companies, providing solutions for their meetings and incentive trips. It was started in 1970 and has been considered since 2007 to be one of the top 25 organizations in the field in the US.