India – Taj Group opens upscale brand Vivanta in Guwahati, Assam

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Tata-owned Taj Group has opened its upscale brand Vivanta by Taj in Guwahati, Assam. The 150-room hotel marks the debut of Vivanta brand in the northeast. Taj Group already operates two hotels under its budget brand Ginger in Guwahati and Agartala.

Increased inflow of tourists have made northeastern states the next big destination for the hospitality industry, with hotel chains including Taj, Marriott, Carlson, Accor and Hyatt readying expansion plans in the region.

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“Pragjyotishpura in ancient Assam now called Guwahati in the modern era is the largest city of Assam, a major riverine port and one of the fastest growing cities in India. It is the natural crossroads for both business and leisure… The number of tourists we welcome to Assam is growing year-on-year..,” Tarun Gogoi, chief minister of Assam said in a press statement.

The hotel’s architecture and design has been done by Singapore based Spread over five acres, the hotel offers four food and beverage outlets along with banqueting and meeting spaces.

“We are grateful to the Government of Assam for all their support in this significant hotel development and we are committed to contributing towards Assam’s thriving industry and its rich culture,” Rakesh Sarna, MD & CEO, Taj Hotels Resorts and Palaces said in the statement.

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Hospitality consultants said Northeast India has very few branded hotels and the region offers immense potential to hotel chains that plan to invest. “The hotel is an ideal option for both business and leisure travellers as Guwahati is the gateway to both Shillong and the famous Kaziranga Sanctuary,” Krishan Aggarwal, GM, Vivanta by Taj-Guwahati, Assam said in the statement.

In the recent years, local governments, travel companies and airlines have taken several measures to encourage hotel companies and corporate investors to explore these destinations.

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